I have started as a floral designer 7 years ago as I have quit my lecturer career at university - though having a PhD in Economics - and stopped my activities at data mining and software development company, that we had run with my partners. I was ready for cardinal changes. And here I am. Learned a lot, opened my own flowers shop, went for European Master Certification Program, developed various international and TV floral projects and even started to compete. Lucky to get everything that floral life has to offer.
What Is Your Approach To Design?
Sometimes we choose to follow the saying ‘A single rose can be my garden ...’ (L. Buscaglia) and aim to reveal the natural beauty and specificity of each blossom, and sometimes we take the most intricate constructions or carefully hand-crafted elements to implement our creative floristic design idea. And the philosophy that I follow is that a florist does not have to limit himself when it comes to flowers, but the most important thing is to respect the flowers of his choice, to consider them as the best instrument to create a masterpiece and then to search for new inspirations applying the right ways and techniques for his creative ideas to be implemented in the best manner. Always very important thing is to love what you do and to do it with passion.
What Do You Love About Competing?
Competing is totally different from everyday floral design. And as log as improving myself as a professional I have decided to experience everything that is connected to that the most precious thing in competing for me is getting knowledge! Knowledge of new creativity boundaries, meeting of floral professionals, acquiring experience and learning. And the most wonderful thing as for everybody is winning!
In What Other Notable Competitions Have You Participated?
I competed in Arteflorando - international floral competition in Italy.