Renee' Potter :: Gateway

Bio

Renee’ Potter AIFD AzMF is a fourth-generation florist. Growing up in the industry gives her a special niche, being taught tried and true classic mechanics and design, yet also young enough to connect with the new generation of up-and-coming designers. In an industry that morphs with time and technology, Renee’ is flexible and open to current changes and trends.

Renee’ has owned and operated Fred’s Flowers in Tempe, Arizona since 2005. Fred’s Flowers is a full-service flower shop, with an emphasis on weddings and events. Renee’ also competes in floral design competitions and has placed in Arizona, Arkansas, and California. Recently, Renee’ found the love of presenting and instructing to industry members and consumers.

She is also an active Board Member of the Arizona State Florists Association, holding positions of Expo Chair, Vice President, President, and Treasurer. Currently as the Education Director position, she is instructing AzMF (Arizona Master Florist) certification classes. Continuing education and keeping this industry thriving is the upmost importance to Renee’. She was inducted into the American Institute of Floral Designers in 2016. Visit our event website Fred's Events to view and share our design work. Shop for every day and funeral flowers at freds-flowers.com.

What Is Your Approach To Design?

My approach to design is to be inspired by the materials I am working with, like a piece of wood or a flower stem with a unique curve or a color palette.

What Do You Love About Competing?

Competing makes me stretch my mind, sharpen my skills, think bigger and better, and I love the comradery with the other competitors and the feedback from the judges.